TravCom was designed by travel agents for travel agents. The original design goal was to create software that would fulfill the information needs of retail travel agencies ranging from $1 million to over $100 million, yet remains easy enough for travel agents themselves to use with minimal accounting and computer knowledge. Some of TravComs' products include TravCom CS, a back office accounting and management system, and ClientMajic, a customer database and customer relationship manager (CRM) tool.